If you don’t know exactly where you’re going, how can you get there? You won’t.
It’s like you’re trying to drive a car from point A to point B without really knowing where the point B even is. You’re driving aimlessly around without a map and hoping you’ll get somewhere, someday, maybe.
That’s how many people, including music producers, move forward in their career, by either setting goals that are not detailed enough, or don’t set goals at all. If the goal you set for yourself is too vague and not measurable, you won’t reach it. Actually, you won’t even know if you did reach it because you don’t know exactly what it is.
If you want to progress in your music career fast, you need to set goals for yourself that are crystal-clear.
Let’s get into how you can set goals and reach them every time. This is a goal-setting exercise for music producers.
1. Set a Goal You Can Measure
Every goal you set up for yourself MUST be measurable. If you can’t measure it, you can never know if you reach it.
A common goal I see music producers making is:
”I want to become a professional music producer”
The idea behind the goal is good, but it’s not specific.
What does it exactly mean for you to be a professional? Are you professional when you’ve worked with a major artist? When you’ve signed to a record label? When you’ve made x amount of money? When you earn a full-time living as a music producer?
The word ”professional” is subjective. It means a different thing to everyone. It’s vague and impossible to reach without clarifying exactly what it means to you.
Once you clarify the goal, you can set the timeframe and routines to maximize the possibilities to reach it.
To improve the goal, you could say ”I want to make $1,000 per month as a music producer”. That’s a clearly measurable goal.
2. Set a Deadline
Having a measurable goal is the first step, but if you don’t have a deadline, it’s easy to procrastinate and never achieve it. You need to write down the exact date when you want to have achieved the goal.
The longer the timeframe is, the harder it is to keep up with it. That’s why you want to have a long-term goal and short-term (30-90 days) goals that keeps you moving towards the bigger goal.
So, let’s say you want to earn your first $1,000 a month as a music producer within 12 months. That’s your (semi) long-term goal. What could be the first short-term goal you could achieve in the next 30 days? Just earn $100.
After you have achieved the first 30 day goal, increase the number. In the following 30 days you want to earn $200.
That keeps you moving forward.
3. Set a Step-By-Step Gameplan
Having a measurable goal and a deadline are the basis of goal-setting. This is also where most people stop the planning phase. It’s a big mistake!
How can you make sure you know exactly what to do in order to reach the goal?
You set a clear step-by-step gameplan of all things you need to do to make it happen. You break the goal down into small actionable chunks.
So, let’s make a gameplan for how to make $100 as a music producer in the next 30 days.
First, you need to know exactly what you’re selling (e.g. mixing, mastering, beats, products).
Then, it’s as simple as finding one customer who pays $100, two customers who pays $50, or ten customers who pays $10, and deliver the orders.
Doesn’t sound that difficult?
But, how can you find potential customers? Let’s say you’re selling your products and services online. So, what can you do to find customers? You start being active online and talk to people in your target audience.
Go to Instagram, Twitter and Facebook and just start chatting with people who may be interested in buying what you have to offer. But, the catch is, don’t push your services and products directly to them (also called ”spamming”). Talk to them about them. Ask questions, provide feedback, give value without expecting anything in return.
By doing this, most people will be interested in who you are and what you do. If you have something they need, they will most likely ask more about it.
Especially today, majority of music producers just spam their potential customers with their offers. Sure, it may work to some extent, but you can separate yourself by being an actual human-being. People want to interact with people.
4. Set a Daily Routine
Now, once we have a goal, deadline and a gameplan, we need to make sure we take action every day. We need to set up a daily routine of the activities that leads towards our goal.
We create a to-do list of the things we do every single day. So, let’s use the example on how to make $100 in the next 30 days.
- Make 1-3 interesting posts on social media (e.g. Twitter, Instagram, Facebook) and use relevant hashtags.
- Create a short video of what you do or what you’re good at.
- Message 20 potential customers.
- Comment on 20 relevant posts on social media and music platforms.
- Buy social media ads (e.g. Facebook, Instagram).
If you do these things every single day for the next 30 days, I’m confident you’re able to make $100. If you don’t make it, then it’s possible that your skill-level is not there yet, or you’re not targeting the right people.
Even by messaging 20 potential customers every day leads to 600 discussions with potential customers in 30 days. Chances are one of them will buy something from you if you have what they need.
The magic happens when you’re consistent.
What Are You Waiting For?
I hope you got valuable insight and inspiration by reading this blog post. Now, the most important thing is to actually follow the tips and set a goal for yourself, right now!
Yes, I encourage you to start immediately. Write down your goal, deadline, step-by-step game-plan and a daily routine and post it below.